Sascha Dutta, originally from the UK, moved to Dubai last year. She specializes in marketing strategy for food and drink entrepreneurs and has organized 80+ F&B industry events to support startups over the past four years. With over 15 years of corporate marketing experience at companies like PepsiCo, Coca-Cola, and AB WorldFoods, she now works as a freelance consultant. Sascha has contributed to events such as the Saudi Food Show and Free From Food Amsterdam. A Chartered Marketer, she leads FoodHack Dubai and co-produces Investor F&B Pitch Events. She also mentors businesses through the UK Government’s 'Help to Grow' program and serves as an ambassador for Free From Food Dubai 2024 and Forward Fooding.